Skip to content

🗞 Growing the research ‘impact radius’

Jan Ahrend
Jan Ahrend
7 min read
🗞 Growing the research ‘impact radius’

Great Question
Great Question

USERWEEKLY is your weekly email to understand what is happening in user research. It's the best way to keep up on trends, methodologies and insights across the industry. It is written by me, Jan Ahrend. Each week I go through content from mainstream media to small blogs to capture the pulse of our community and answer a simple question: What mattered in User Research this week?

Spotlight > Articles > Video > Audio

😌 Humans of User Research w/ Michele Ronsen

Michele Ronsen
Michele Ronsen

Hi Michele. Tell us a little about yourself.
Nice to meet you! I’m Michele Ronsen, a user research executive, coach and educator. I teach design and user research to people around the world. My corporate training and workshops are inspired by working with Fortune 500s and start-ups for more than twenty years.

In 2010, I founded Ronsen Consulting, a design and strategy firm specializing in human-centered research, design development and hands-on learning programs. Ten years later, I established Curiosity Tank to help more people ask better questions in order to make confident decisions. In 2020 alone, I taught over 3200 students how to ask better questions and make more informed business decisions. LinkedIn also honored me with a TopVoices award in the Technology category.

This is a tremendous honor for our entire industry. It’s the first time the award was ever bestowed upon a user researcher! And 2020 was the last year LinkedIn recognized the world’s top 300 content creators and influencers. The top 300 people are selected out of LinkedIn’s 722 million users. WHOA?!

What’s your favorite thing about your current job?
My favorite thing about my practice is that I learn every single day! Whether I am working on a study for a consulting client, teaching in my Ask Like A Pro user research workshop series, or spending time with colleagues or students, I am continuously learning about people, our industry, entrepreneurship, myself, and cultures around the world.

When people ask me what I love about my career, my standard response is “it fills my curiosity tank and I get to help other people in the process.” That’s what inspired my current company’s name, “Curiosity Tank.” And I love paying it forward. Continuous learning isn’t just about me and my quest. Lifelong learning helps develop leadership skills and this translates into my passion for inspiring lifelong learning in others. I thrive on helping people connect new dots together and seeing their light bulbs light up!

How would you explain your work to a 6 year-old?
I have an eight year old and have had this conversation many times over the years! When she was a toddler, I said “I help design products and services, like iPhones and what you do on them.” This resonated. Eventually she asked how I do it, we talked about asking questions, really listening to responses, and the information you pick up from watching them. Soon this grew into a process of continual observation and experimentation. First through baking (Is sweet enough? Too crunchy? Not crunchy enough? How do you think we can make this cookie yummier?).  Our kitchen table was (and still is) a constant, iterative experiment with continuous concoctions (growing sunflowers from seeds, trying new slime recipes, doing puzzles, making videos, etc. and we have a blast concocting together! Now when someone asks her what I do she says “my mom helps people ask better questions so they can make better decisions.” SCORE!

What do you wish people knew about user research?

  1. User research is really a team sport! It’s extremely hard to be successful if your stakeholders are not aligned and engaged. Plus, they are a tremendous source of knowledge, their perspectives will enhance your study, and reduce rework. #truthbomb
  2. Always have a documented and agreed upon research plan. If your stakeholders do not have time to weigh in on your plan, you shouldn't invest the time to conduct the study. Period.
  3. There is a ton of misinformation about UXR on Medium and in Slack and Facebook groups. Do not follow anyone’s advice that hasn't been practicing user research for at least five years. Check their credentials on LinkedIn.
  4. Focus on learning how to ask great questions during live interview sessions, and gathering consistent, relevant input BEFORE learning any tools or platforms. Once you master this, you’ll be far better positioned to choose the best method or platform for future studies. If you focus on an alternative method or a tool or platform first, you will default to that method, tool or platform because it’s what you learned first but it’s likely NOT the best solution (however you won't know any better)!
  5. Becoming a seasoned researcher takes years. You need to have enough experience with a variety of methods, recruiting, stakeholder management and other aspects to build up expertise. Be patient! Stay open-minded. Invest in continuous learning. Focus on the journey, not the destination.

How can people learn more about you and your work?
Ahh, so many ways!

  • I have a free, weekly-ish UXR focused newsletter called Fuel Your Curiosity. Sign up!
  • Learn more about Ask Like A Pro user research workshops, and the three ways to participate, here.
  • Join our free Ask Like A Pro info session with alumni on March 15th, here.
  • Check out our UXR training for teams, here.
  • Connect with me on LinkedIn. I am super active spreading my gospel about user research best practices, current experiences, and more.
  • Explore dozens of Curiosity Tank free user research resources, here.And learn our lingo via the UX Lexicon, here.

Thank you, Michele!

Spotlight > Articles > Video > Audio

🎉 Highlights.

Data thinking vs. product thinking
Both data thinking at the micro level and product thinking at the macro level need to be synthesized in order to achieve truly breakthrough design in your digital products. Here's how. Joseph Pacheco 03/6

Growing the research ‘impact radius’
Connecting learning to more internal product audiences — to get more done with insights. Jake Burghardt 03/7

We are all born researchers
Why is research a natural process? Who are the enemies of research? How to develop a researcher’s mindset? What’s the best way to advocate for doing research? (Hint: share the joy). Florentina Sarov 03/8

Creating a culture of customer research at Zapier (Sponsor)
From the executive team to new hires, everyone at Zapier is encouraged to research. Learn how the Head of UX Research thinks about different levels of research and its impact on the organization. Learn from an expert

🛬 Approaches.

Four Ways the Pandemic Has Permanently Changed UX Research
The demand for UX research increased during the pandemic. 2. The headcounts of UX research teams increased. 3. Research methods changed by necessity. 4. UX researchers’ skills increased during the pandemic. Robert M. Schumacher 03/7

How to get honest feedback on your designs
People often tell you what you want to hear! It’s called “social desirability bias.” Learn some professional research tips for combating it right here. Nikki Anderson 03/5

Where Data falls short
Rationale, trust and blind spots in quantitative user research. Corina Paraschiv 03/4

Defining the "Value" of Being a Research Participant
Research participants share the top five non-monetary motivations they have for participating in user research, and how you can move from transactional to relational in your dscout designs. Karen Eisenhauer 03/4

Research For the User, Created With the User
Research Specialist Bryn Pernot explores the value of participatory research in experience design and what UXRs can learn from museum professionals. Ben Wiedmaier & Bryn Pernot 03/4

Democratization 2.0: The Assisted Model
User Interviews’s Director of Customer Development talks about a rising trend he’s noticed among UX researchers and their organizations. Brendan Beninghof 03/3

🛠 Methods.

Surveys that work: Slides of the 10hr workshop
A workshop on three successive days around the process of creating an effective survey: from defining a goal to data analysis and creating a presentation. Caroline Jarrett 03/7

Analyzing and Visualizing the Criticality of Issues from Usability Tests
An analysis framework with data visualization schemes to help UI/UX research teams analyze and present data from usability tests. This framework visually indicates the most problematic interaction areas. Carolina Abrantes et al 03/02

📅  Events.

UX Research Meetup & Event Guide for March
This March's virtual talks, meetups, networking events, and conferences around UX Research. Sina Schreiber 02/28

Spotlight > Articles > Video > Audio

🎥 Video of the Week.

UX Research on a Global Scale with UX Researcher, Danka Ha (Later, SAP, Facebook)
At a young age, Danka had already lived between three different continents and had a wide range of work experiences including SAP, Facebook, and even her own film production studio. Join the Minimum Viable Podcast as they talk about her unique upbringing, her roller-coaster of a career, and how she has navigated and tackled UX research from a global perspective. YouTube 03/2

UX Research on a Global Scale
UX Research on a Global Scale

Spotlight > Articles > Video > Audio

🔉 Audio of the Week.

Research Operations for Democratization at Scale
This week, Awkward Silences chatted with Garrett Tsukada, Head of Customer Connect UX Research Operations at Intuit about how research ops supports democratization at scale. He talked about how Intuit approaches research democratization for a 14,000+ team, guardrails and processes to ensure research quality, and more. Spotify 03/2

Happy Researching!