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🗞 Unlocking Growth Through UX Research

Unlocking the value of existing research in your organization | Data Analysis: SQL for UXRs | We’ve been doing UX Research all wrong

Jan Ahrend
Jan Ahrend
2 min read
AI is reshaping how we approach UX research, from ethical design challenges to who’s involved in the process. This week, I’m focusing on how AI impacts research quality and collaboration, how to tie research directly to product decisions, and practical ways to make insights accessible for teams. You’ll also hear from researchers applying these ideas to drive growth and business outcomes.

Happy Researching, Jan 🙌

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📚 Articles of the Week

We’ve been doing UX Research all wrong
Start research with decisions to ensure insights drive product changes; ask teams for decision templates and visualize outcomes to improve alignment and impact. Prioritize research that directly informs targeted product decisions. Utkarsh Seth, 4 June 2025

Unlocking Growth Through UX Research Enhancing the AARRR Framework with User-Centric Insights
Integrating UX Research into each AARRR funnel stage transforms growth efforts into evidence-based strategies. Conduct targeted research methods like interviews, usability tests, and analytics to optimize user acquisition, activation, retention, revenue, and referrals. Alex Cerqueira, 4 June 2025

A practitioner’s journal on navigating UX in the age of AI
UX is evolving to focus on ethical, inclusive, and system-oriented design amid AI-driven personalization and automation. Designers should embrace emerging tech, foster collaboration, and shape responsible experiences for the future. Jonathan Montalvo, 4 June 2025

Learnings from the Trend of Democratizing UX Research: What AI Means for Researchers
Democratizing UX research enhances stakeholder involvement but risks quality and bias. Ensure role clarity, stakeholder training, and rigorous quality checks to maintain research integrity amid AI-driven collaboration. Qiwen Zhao, 4 June 2025

Unlocking the value of existing research in your organization
Regular research recaps synthesize existing findings into clear, impactful summaries that help stakeholders access insights quickly. Follow steps to compile, theme, and share key research findings effectively. Hannah Kirkbride, 4 June 2025

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🎥 Video of the Week

Growth UXR
To be a strategic research partner, you need to understand what your business wants. And these days, it’s all about growth. Hear from researchers at TikTok, Rippling, Figma and more about how UXR can drive the bottom line. 4 June 2025

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🔉 Audio of the Week

Abby Hoy Baylen, Director User Research, Later.com
This discusses how user research informs product goals and highlights key strategies. Implement: prioritize research, foster cross-functional collaboration, and integrate feedback loops effectively. Henrik Mattsson & Abby Hoy Baylen, 4 June 2025 / Spotify

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🗓 UserCalendar.com: Upcoming Events.

How AI Is Reshaping the Repository Journey
June 4 @ 11:00 am – 12:00 pm EST
Emily DiLeo discusses how AI transforms research repositories, improving taxonomy management, discovery, and stakeholder sharing for UX professionals. Learn more

AI minus UX: A Cautionary Tale
June 4 @ 12:00 pm – 1:00 pm EST
Lauren Zack discusses pitfalls of deploying AI without user consideration, highlighting a case study on streamlining manual search processes. Learn more

Data Analysis: SQL for UXRs
June 25 @ 12:00 pm – 1:00 pm EST
Demystifies SQL for UX researchers, helping them gain valuable insights through data querying techniques. Learn more